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AXE Deodorant Phoenix


  • Take a moment and think of your favourite summer scents. If those scents were bottled, you would have Phoenix.

    Product Breakdown

    There are 2 kinds of gentlemen in this world: The antiperspirant men and the deodorant men.

    For starters, antiperspirant men value dryness above all else. The primary goal of antiperspirants is to reduce, if not eliminate, underarm perspiration.  With an aluminum compound as the active ingredient, these aluminum ions work to block the sweat glands from perspiring. The secondary goal of antiperspirants is to help you smell your, best thanks to the added fragrance.  It is important to keep in mind that the same compounds responsible for stopping you from sweating can also stain the underarms of your shirts, which are nearly impossible to wash off!

    In contrast, the only goal of deodorants is to help you smell your best (and be BO free!). For those apprehensive about the idea of pore clogging agents or shirt stains, deodorants will be your go-to solution.  Deodorants also tend to be richer in scent to help mask unwanted scents.

    Phoenix is charged with a classic, fresh fragrance combining lavender, geranium, and citrus.  Phoenix somehow manages to take the best aromas that remind you of summer and bottle them. 

  • Editor's Note

    Between antiperspirants and deodorants, we tend to fall into the deodorant camp for a few reasons. Firstly, the lack of staining on our shirts tends to make our dry-cleaning bill a little lighter. Secondly, we do not frown on perspiration, it is only excessive perspiration that becomes an issue.

  • How it Works

    Masks the scent of sweat and BO with the fresh fragrance of deodorant.

    How to Use

    Pop-up the lid and apply to both underarms. For best results, use after shower when your underarms are damp.

  • Ingredients

    Dipropylene Glycol, Water (Aqua), Propylene Glycol, Sodium Stearate, Poloxamine 1307, Fragrance (Parfum), Amino Methyl Propanol, Disodium EDTA, BHT, Green 3 (CI 42053).

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